Today at an event at the Apple Store Berlin, Daniel Barenboim presented his new initiative Peral Music, a digital record label for classical music and the thinking ear. Bruckner’s Symphonies 1 – 3, performed and recorded with the Staatskapelle Berlin, inaugurates Peral Music’s discography.
‘With the experience that I have assembled over 60 years of recording,’ says Daniel Barenboim, ‘I want to try and look at the future. I want to really get myself into the mentality of the digital world. I’m fascinated by it. I’m fascinated by young people who have such a dominion of everything that is digital. I like the purity of it. I like the fact that you don’t need all the clutter – there’s something incredibly direct about it. And I’m fascinated by the possibilities it offers – there are so many opportunities!’
Peral Music’s discography will feature Daniel Barenboim as conductor, with the Staatskapelle Berlin and the West-Eastern Divan Orchestra, and as pianist and chamber musician. In addition, Peral Music will offer educational resources for musicians-in-training, including a collection of studies performed and introduced by Barenboim. All releases will be offered as Mastered for iTunes, the highest-quality sound format available on the iTunes store globally.